The marriage of print and technology
Some might argue that the marriage of print media and new technology occurred when newspapers began pushing their content online years and years ago, but lately it seems the relationship has truly blossomed with the hype for Quick Response, or QR, codes. As smartphones become a norm among the public and instant gratification grows – consumers want answers now and they want it in the palm of their hands. The QR code does just that. A QR code is a small box made up of a matrix barcode readable only by dedicated barcode readers and smartphones. Typically the code is made up of black markings with a white background. The information can include text, websites or other data. With a simple scan of the code the consumer can be brought straight to a website where more product information is available. The need for print is a must with this technology.
Although the rave for the QR codes is just catching on in the United States it was first made popular in Japan, where it was created by Denso-Wave, a subsidiary of Toyota, in 1994. It was first used for tracking parts in vehicle manufacturing, but is now used in much broader ways – including commercial tracking and convenience for consumers.
These codes are popping up in magazines, signs, buses, business cards and most recently in newspaper advertisements. The Sentinel is even sporting these QR codes (take a peak in this week’s Sentinel). Using the codes are free and easy – if you have a smartphone. Simply download the free scanner application and begin scanning. It’s as simple as that.
This marriage of new technology and print are a sure sign that old dogs can learn new tricks. Visit us at www.belchertownsentinelonline.com and click on our reader forum button to participate in a survey about QR codes.
